To NASH kNOWledge President Anthony Villiotti, two recent publications reveal that conventional estimates of NAFLD and NASH prevalence in the US may be as much as 50% too low and, simultaneously, that very few patients are aware they have the disease or what it means for their long-term prognosis. Tony and Louise Campbell agree on the importance of educating children starting in their early years of schooling. Tony also comments on his belief in grass-roots educating and hopes that as the COVID-19 pandemic abates, he will have more opportunities to do so. Louise talks about the need to educate/motiave primary care practitioners and related specialists to test more frequently and learn about the role the liver plays in non-communicable metabolic diseases they treat more frequently.